GEICO (short for Government Employees Insurance Company) is an American insurance firm known for its various advertising campaigns produced since 1994 under The Martin Agency. It was through these campaigns that the company experienced an unprecedented level of success, rising from a position as the 8th most successful insurance company in 1994 with many potential customers unaware of the correct pronunciation of the company's name.
Advertising Campaign[]
- The Government Employees Insurance Company GEICO [/ˈɡaɪkoʊ/] is an American auto insurance company with headquarters in Chevy Chase, Maryland.
- It is the second largest auto insurer in the United States, after State Farm.
- GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017.
- GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia.
- The insurance agency sells policies through local agents called GEICO Field Representatives over the phone directly to the consumer and through their website.
- Its mascot is a gold dust day GEICO Gecko with a Cockney accent, primarily voiced by English actor Jake Wood. It had previously been voiced by the likes of Kelsey Grammer and Dave Kelly, and was portrayed by Wood from 2005 to 2015, when he walked out following the refusal of a prospective pay cut.
- GEICO is well known in popular culture for its advertising, having made a large number of commercials intended to entertain viewers.