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3 L's is a commercial where Thomas Lau encounters the Triangle of Success for the 3 L's.

Commercial First Aired: September 16, 2002

Commercial Last Aired: June 5, 2004

Thomas Lau as Himself

Voice of VO as Andrew Anthony

Transcript []

(Scene: GEICO Office)

Thomas Lau: GEICO.com so Fifteen minutes could save you fifteen percent or more on car insurance. Basically, we came up with the Triangle of Success and that is the 3 L's what I like to call the 3 L's which it be shaped something like this: "love", and love is the love of our customers. Then "lizard" is the 3rd L what I like to think of it is "loyalty", they're loyal to us and for a good reason.

(Cut to: GEICO Direct/GEICO Logo)

(Phone: 1-800-947-AUTO)

(URL: GEICO.com)

VO: GEICO. Fifteen minutes could save you fifteen percent or more on car insurance.