Geico Wiki

Marge Hickman is a radio ad why Marge Hickman goes blind about finding a new pair of glasses in a numerous amount of minutes.

Airings[]

  • Commercial First Aired: July 22, 1995
  • Commercial Last Aired: August 29, 1996

Transcript[]

VO 1: It's time for another exciting episode of: "15 Minutes to Kill".

MARGE: You know those places that'll make you a new pair of glasses in an hour? Well, they're great unless the only pair you've got needs fixing. I went to get my lenses replaced and I was stuck there for a whole hour blind. I took a wrong turn trying to find the ladies' room and got lost for 45 minutes. Hmm, but I made it back in time to wait some more.

VO 2: Marge Hickman still has 15 minutes to kill. If she took that time and called GEICO, she could save fifteen percent or more on her car insurance. GEICO would even give her a line-by-line comparison, so she could see the savings....after she got her glasses back, that is.

MARGE: What do you mean, this isn't my purse? It looks just like my… Oh.

VO 2: Find out how much money GEICO could save you, and find out why over 10,000 drivers switch their car insurance to us every week. Call GEICO at 1-800-841-3000. That's right, 1-800-841-3000! Next time you have 15 minutes to kill. GEICO, the sensible alternative.

Links[]

Trivia[]

This marks GEICO's first 60-second radio ad instead of either two 15-second spots or a 30-second spot.

Drama & suspense score in other ads[]

  • Carol Farnham
  • Edward Ganley
  • Robert Garland
  • Debra Hardy
  • Marvin Jones
  • Tom McCarthy
  • Kevin Phillips
  • Brian Schrader